Buying Decisions – Rational?
After decades of personal selling and observing others sell, I am convinced most buying decisions are based on emotions rather than on a rational basis.
After decades of personal selling and observing others sell, I am convinced most buying decisions are based on emotions rather than on a rational basis.
A Small Business Lesson In a recent post on the importance of good listening, I received a comment from Jeff Hahn, who agrees with my
Success or knowledge in one area or endeavor does not automatically ensure the same in others. I have never met anyone who knows everything about
Suppliers can be a critical component of your growth and survival. Your approach to suppliers needs to be part of your strategic plan, since
The use of the words Entrepreneur, Entrepreneurship, Entrepreneurism keep growing as more and more people strive to be entrepreneurs with their job creating ability. This
When I blogged my earlier post on Suppliers, I received a great comment from Pierre Martell, the CEO of Martell Home Builders in Moncton, Canada,
Entrepreneurs can save time and angst by looking beyond banks and other mythical sources of startup capital. One of the major obstacles entrepreneurs face in
What’s the Opportunity? Sales is the lifeblood of any successful business, as Sales bring you customers who give you Orders, without which you have no
The most effective advertising a company can get is more difficult to achieve but much more effective and lasting than traditional media advertising. It is
Barter, an $8-12 billion dollar industry, is one of the businesses that flourishes in bad economies, as it offers entrepreneurs many opportunities to acquire things
Why is it that in most business and social encounters the mouth is employed much more than your two ears? Many people think they are
Trust Builds Confidence The single most important thing you can do in starting and building a business is to get people to trust you. Trust
My definition of Entrepreneurship is “The recognition and pursuit of opportunity without regard to the resources you currently control, with confidence that you can succeed,
The sports media and coaching community consistently attribute the success of our sports stars to their dedication to preparing for their role on the playing
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Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, conclusions, or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA.